Monday, January 16, 2012


Copper Cuff - A Craft Fair Winner
Metal Artistry's Shop on ArtFire



Having a successful Art Fair Experience.


First of all - relax.  From my experience, the calmer I am, the more I remember what I need to, the more at ease I am at the show, and the more I can focus will only help me be successful.   Once you get your own brain into line, the rest will follow more seemlessly. If you aren't 'together' your craft/art faire space will show it. 

How do you do this?  Be prepared, plan ahead, make lists and get a routine.

Start your list with main catagories:

Logistics of getting there: map, contacts at the show, does your car have gas, is your phone charged.
What to bring:  your inventory, your table, your business cards, your banner, your tent, props for your table (mirror, stands, decorations), lunch/drink, a chair, paper and pen for customers' emails or comments, electric cords, lighting, emergency repair kits, duct tape (a must have for me), table top cover, change, cc machine, phone card reader, packaging for your product (bags, tape, scissors and of course your business cards to include in your bag).

At the Show: Remember, a smile on your face, an unrushed attitude, an education of your customers will help your sales.  If you are flustered, you will present an un-organized persona.  No one wants to do business with that person.

After the Show: Pat yourself on the back.  You did your best whether or not you had fantastic sales, you deserve a smile.  Sometimes, it's not the sales but the contacts you made at the art fair that are more important.  Pack up delibertly.  Know where you put what so that when you do go home or to the next show, you know where things are.  Take the time to critique yourself.  Did you follow thru with your plan?  What would you change? Would you do this venue again next year?  Take the time to send a thank you note to the organizers.  Tell them the what you liked about the day, what you didn't and how you might change things to improve for next years event.  Be positive.  Don't forget to follow thru with customer requests and shipments.  Just because you aren't at the show, doesn't mean the show is over.

Plan for the next one.  Think thru your product and how it would fit into the next show you are considering.  Do you want to take credit cards? Then find a service that will allow you to do this.  Be proactive in finding new shows.  There are many resources on the internet and by interacting in your own art community you should find more.  Remember what sold at your last show.  What items were picked up? What didn't get a glance? No sense bringing a product to a show that no one wants.  Was one color better than the next? Did price seem to be the issue? Adjust your inventory accordingly.

8 comments:

  1. Beautiful blog and pics. Welcome to our group. We have very diverse interests and it is good to have a metal artisan with us. Gave you a G+
    Anna

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  2. You gave great list of things to consider for a show.

    I've found that in-person shows can be a great way to get feedback on what people like and what people consider an appropriate price point. (Though this can depend greatly on the show itself and what type of crowd it attracts.) I then use the feedback to help me plan an adjust what I do for future shows as well as online.

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  3. Thank you for sharing some really great tips for in-person shows. It is something I'd like to try in the future and would like to be prepared for it!

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  4. Nice banner! I had to laugh at your comment about knowing where you put things when you pack up. I wish I could. My husband usually helps me and, although his help is invaluable, he is impatient and puts anything any old place because he is in a hurry. Sometimes it takes me awhile to find things. But I'm trying to train him lol!

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  5. I enjoyed reading about how you organize to sell at an art fair. If I ever do that, I think I will print your list. The first time out must be so scary.

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  6. I've done a few arts markets, and your post is right on. It can be a lot of work setting up and taking down, but after a few times, it gets faster and easier. I enjoyed interacting with folks who would stop by to browse and buy my wares. Sadly, I didn't make enough money to continue setting up my booth there, but i learned a lot and enjoyed the experience overall.

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  7. Thanks - I think it's the follow-up stuff I need to improve on - I like the idea of the note.

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